Frost & Sullivan Applauds Riello UPS’s Customer-centric Growth Strategy in both Product...
Riello UPS guarantees superior returns from its products by ensuring the highest protection for the load, efficiency of power conversion and reduced need for air conditioning
Based on its recent analysis of the uninterruptible power supply (UPS) market, Frost & Sullivan recognizes Riello UPS with the 2014 Global Frost & Sullivan Award for Growth Excellence Leadership. The company has realized that for a superior customer experience, it has to offer a combination of excellent product quality, industry-leading service capabilities and highly reliable products.
Riello UPS ensures top-class quality right from the product design through to the final testing of its products by methodically choosing the best possible components for its UPS products. It also offers flexible operating modes such as on-line, smart, and stand-by on, to ensure minimum power consumption and compatibility with the conditions of the load and the mains. Riello UPS employs a sophisticated self-diagnostic system in its UPS, which makes problem identification extremely simple and ultimately, facilitates the servicing.
“The company’s UPS systems are marked by advanced features, functionalities and most importantly, 96.4 percent efficiency in on-line mode of the MST series (certified by TUV-Germany),” said Frost & Sullivan Research Analyst Gautham Gnanajothi. “Additionally, it offers simple yet complete communication features in its UPS products that enable customers to monitor all the necessary and important parameters.”
Owing to these significant product advantages, the company registered growth rates well above the market average of 2 percent to 3 percent in 2013. Noting the profusion of opportunities in other regions, Riello UPS strategically shifted focus towards Asia-Pacific markets such as India, Australia and Singapore, and increased its direct presence in these regions. It also established the local assembly of UPS products to cater to local needs. Simultaneously, the company maintained excellent relations with channel partners, as globally, the market sells indirectly through distributors and resellers.
Apart from its dedication to enhancing customer experiences, Riello UPS has also benefitted from its ability to find a balance between organic and inorganic growth. Riello UPS chooses its acquisition targets methodically, and does not go ahead with an acquisition unless the company matches its requirements down to the last detail. Furthermore, after the acquisition, it has followed the general practice of keeping the management of the acquired company unchanged. In doing so, it maintains the spirit of the acquired entity, which eventually lends to greater stability to its business operations.
It has also grown organically by expanding its distributor network, providing training and support; expanding its geographic coverage, with focus on the high developing areas (mainly BRIC countries); and penetrating the U.S. market with the launch of a UL-series of 3-phase UPS.
“Riello UPS is practical in its approach to sustaining this growth, demonstrating shared focus between short-term and long-term goals,” noted Gnanajothi. “That company has strived hard to excel in its short-term objectives, which, ultimately, will help it achieve its long-term ambition of being one of the undisputed market leaders in the global UPS industry.”